Comparison
AnswerTrack vs Scrunch AI
Scrunch is an AI search platform for brands and agencies: monitoring with personas and funnel stages, AI bot traffic, site audits and, on Enterprise, an Agent Experience Platform that serves AI crawlers an optimized version of your site. AnswerTrack is a dedicated daily tracker: up to six engines from $19/mo, unlimited brands and competitors, ranked recommendations and an AI readiness site audit.
Competitor details from their public pricing · last verified . Re-check before purchasing decisions.
Bottom line
Pick AnswerTrack if you want every prompt checked daily on up to six engines, unlimited brands and competitors, and a published price of $19 to $99 a month. Pick Scrunch if you want personas, agent-facing pages (AXP), AI bot traffic analytics and five seats on its $250 Core plan, or need Claude, Grok and Meta AI, an API, MCP, Looker Studio and SSO on a custom Enterprise contract.
Plan ladder
Monthly USD, published list prices. Pricing last verified .
| AnswerTrack | Scrunch | |
|---|---|---|
| Entry | Lite · $19 · 20 prompts · up to 4 of 6 engines | Core · $250/mo · 125 unique prompts · 5,000 responses / mo · 4 LLMs |
| Mid | Pro · $49 · 50 prompts · all 6 engines | No public tier between Core and Enterprise |
| Upper | Enterprise · $99 · 120 prompts · all 6 engines | Enterprise · custom price · custom prompts and responses · 9 LLMs |
| Agencies | Same plans, unlimited brands per workspace | Agency Core $500/mo; Agency Enterprise custom (per their FAQ) |
| Refresh cadence | Every prompt checked daily | Daily for a new prompt's first 14 days, then every 72 hours by default (on-demand refresh available) |
| Brands & competitors | Unlimited on every plan | Core: 1 brand workspace, 5 competitors; Enterprise custom |
| Countries & languages | One country and language per prompt slot, any market | Core: 1 country, 1 language, 1 persona; Enterprise unlimited countries |
| Trial | 7 days on the plan you choose, card required | 7-day free trial of Core, card required (per their FAQ) |
Features
| Capability | AnswerTrack | Scrunch |
|---|---|---|
| Daily prompt tracking | Every prompt, every day | Daily for 14 days, then every 72 hours by default |
| Mentions, position, share of voice | Included | Brand presence, position, competitive presence |
| Citations / sources | Included, CSV export | Included |
| Sentiment | Included | Included |
| Recommendations | Ranked recommendations | Insights and recommendations |
| Site audits | AI readiness audit of your domain (on-demand) | 5 a month on Core, full site audits on Enterprise |
| AI visits / bot traffic | JS snippet on your site | AI agent and bot traffic |
| Personas and funnel stages | No | Yes (1 persona on Core) |
| AI search volume | Ideas show Google keyword volume | Topic-level estimates from panel data (3 topics on Core) |
| Agent-facing pages (AXP) | No | Enterprise |
| Product-level (shopping) visibility | No | Enterprise |
| Team members | No team invites yet | 5 licenses on Core |
| API / MCP / Looker Studio | No | Enterprise |
| SSO | No | Google SSO on Core; SAML and OIDC on Enterprise |
| Published price | $19 / $49 / $99 | $250 Core; Enterprise custom |
Engines: AnswerTrack
ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Microsoft Copilot: up to 4 per prompt on Lite, all six on Pro and Enterprise. Claude, Grok and Meta AI are not tracked today.
Engines: Scrunch
Core covers four: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Enterprise lists nine: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok. Gemini and Google AI Mode are Enterprise only.
Choose AnswerTrack if
- You want Gemini and Google AI Mode without an enterprise contract (Scrunch Core covers four LLMs)
- You want every prompt checked daily, not every 72 hours after the first two weeks
- Your budget is $99 a month or less, or you want a $19 way in
- You track several brands or many competitors and want them unlimited on one plan
Choose Scrunch if
- You want agent-facing pages for AI crawlers (AXP) and AI bot traffic analytics
- You segment prompts by persona and funnel stage, or want topic-level AI search volume estimates
- You need Claude, Grok or Meta AI, an API, MCP, Looker Studio or SAML SSO on Enterprise
- You need five seats on the entry plan, or an agency partner program
How we compared
We read Scrunch's public pricing page and its FAQ pages on pricing, the free trial, supported platforms, data collection cadence, AI search volume and agency pricing, and compared list prices, prompt allowances, engines per plan, refresh cadence and published plan limits. AnswerTrack figures come from our own billing configuration. We did not run both tools on the same prompts, so this compares what each plan includes, not answer quality.
Competitor facts last verified from Scrunch pricing, Scrunch FAQ: plan pricing, Scrunch FAQ: free trial, Scrunch FAQ: supported platforms, Scrunch FAQ: data collection and cadence, Scrunch FAQ: agency pricing and Scrunch FAQ: AI search volume.
FAQ
How much does Scrunch AI cost?
Scrunch lists Core at $250/mo for brands (125 unique prompts, 5,000 responses a month, four LLMs, five seats) and a custom-priced Enterprise plan. Its FAQ lists Agency Core at $500/mo and a custom Agency Enterprise plan. AnswerTrack publishes $19 for 20 prompts, $49 for 50 and $99 for 120, with unlimited brands and competitors. Figures from public pages as of Oct 2026.
Is AnswerTrack cheaper than Scrunch?
On list price, yes. Scrunch Core is $250/mo, about $2.00 per prompt per month for 125 prompts on four LLMs. AnswerTrack works out to about $0.95 on Lite, $0.98 on Pro and $0.82 on Enterprise per prompt, and its largest plan, Enterprise at $99, holds 120 prompts. Scrunch's price also covers bot traffic analytics, personas and five seats, which AnswerTrack does not have.
How often does each tool check prompts?
AnswerTrack checks every prompt once a day, every day, on the engines you chose. Scrunch says it collects responses daily for a new prompt's first 14 days, then moves to a default 72-hour refresh, with the option to refresh a prompt at any time.
Which engines does each tool track?
AnswerTrack tracks ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Microsoft Copilot (up to 4 per prompt on Lite, all six on Pro and Enterprise). Scrunch Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise adds Gemini, Google AI Mode, Claude, Grok and Meta AI. AnswerTrack does not track Claude, Grok or Meta AI today.
Does AnswerTrack have something like Scrunch's AXP?
No. Scrunch's Agent Experience Platform serves AI crawlers an optimized version of your pages and is an Enterprise feature. AnswerTrack runs an AI readiness audit of your domain (robots, sitemap, llms.txt, page issues) with fix prompts, but it does not serve or host pages.
Can agencies track several clients?
AnswerTrack has unlimited brands on every plan and pools prompt slots across the workspace. Scrunch Core has one brand workspace; agencies get dedicated plans (Agency Core $500/mo), a partner program and, per its FAQ, white-labeled API data. AnswerTrack has no white-label reports or team invites yet, but it does have read-only report links you can share without a login.
How do I switch from Scrunch to AnswerTrack?
Add your brand through the onboarding wizard, which drafts competitors and starting prompts from your domain, then paste your Scrunch prompts into the Add prompt dialog in Several mode, one per line. History stays in Scrunch; AnswerTrack starts from its first daily run.
Track what AI says about you, every day.
Up to six engines. Prompt-based pricing from $19/mo. 7-day trial.
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