Buyer's guide
The best AI visibility tools in 2026
AI visibility tools, also sold as LLM visibility tools or AI search visibility trackers, ask ChatGPT, Google's AI answers, Gemini, Perplexity and Copilot the questions your buyers ask, then report whether your brand shows up and who gets recommended instead. Here are ten worth shortlisting, compared on what you pay, how many prompts you get and which engines they cover.
Last updated . Competitor pricing verified on public pages between and ; each tool shows its own date. Re-check before buying.
Disclosure
We make AnswerTrack, so it is listed first. The order of the other tools is not a ranking, and every section says where that tool is the better pick. We did not run all ten tools on the same prompts, so this compares what each plan includes, not answer quality.
How we picked
Recurring tracking, not one-off checks
Each tool asks AI engines a set of prompts on a schedule and reports brand mentions, competitors and cited sources over time.
Public pricing and plan contents
We read every vendor's pricing page and docs. Where a price is custom (Profound Enterprise), we compare what the plan includes instead.
Coverage of the engines buyers use
All of them cover ChatGPT and Google's AI answers in some form. We note when an engine is a paid add-on or limited to a higher plan.
What you get beyond tracking
Audits, recommendations, integrations, API access, seats and agency features, because that is usually where the tools differ most.
Ten AI visibility tools at a glance
Monthly USD, published list prices on monthly billing unless noted.
| Tool | Starting price | Prompts at entry plan | Engines covered | Best for |
|---|---|---|---|---|
| AnswerTrack | $19/mo (Lite) | 20 | 6: up to 4 per prompt on Lite, all 6 on Pro and Enterprise | Daily tracking on 6 engines at a published price, across many brands or clients |
| Profound | Custom quote (Enterprise); free trial | Custom on Enterprise; the trial runs 50 prompts daily for 7 days | 9 on Enterprise, 3 on the trial | Enterprise brands that need prompt volumes, crawler analytics, Claude coverage, SSO and an API |
| Semrush | $99/mo per domain | 25 | 5: ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity | Teams already in Semrush who want AI visibility, prompt research and SEO tools in one login |
| Ahrefs Brand Radar | Custom prompts from $50/mo (2,500 checks); AI Visibility Index from $199/mo per platform | Check-based: 2,500 checks, e.g. 80 prompts daily on 1 platform | 6 in the index (AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot); custom prompts add Claude | Ahrefs users who want instant, search-volume-weighted AI visibility for any brand |
| Scrunch | $250/mo (Core) | 125 (5,000 responses a month) | 4 on Core (ChatGPT, Perplexity, Google AI Overviews, Copilot); 9 on Enterprise | Brands that want AI bot traffic, personas and agent-facing pages next to monitoring |
| Peec AI | $95/mo (Starter) | 50 | 3 models of your choice per brand plan; more as paid add-ons, up to 13 on Enterprise | Marketing teams that want deep analytics, several countries and unlimited team users |
| OtterlyAI | $29/mo (Lite) | 15 | 4 base (ChatGPT, Google AI Overviews, Perplexity, Copilot); AI Mode, Gemini and Claude are paid add-ons | Teams that want GEO URL audits at volume, Looker Studio reports or API and MCP access |
| Rankscale | $17/mo billed yearly (Essentials, credits bought separately); Pro $99/mo | Credit-based: Pro's 1,200 credits cover about 40 daily prompts on 4 engines | Broad catalog incl. Claude, DeepSeek, Grok and Mistral; credit cost varies by engine | Hourly or weekly cadence, the widest engine list and agencies that want white-label dashboards |
| AthenaHQ | Free (300 credits); paid from $295/mo (Starter) | Credit-based: 3,600 credits on Starter, 1 credit per AI response | 5 on the free plan, 11 on Starter | Teams that want GA4, Shopify and CMS publishing next to their visibility data |
| Goodie | $295/mo (Core) | 110 | 5 on Core (ChatGPT, AI Overview, Perplexity, AI Mode, Copilot); 8 on Pro; 12 on Enterprise | Brands that want the tool to write and optimize content, not just measure |
The tools, one by one
1. AnswerTrack
Our productBest for: Daily tracking on 6 engines at a published price, across many brands or clients
A dedicated daily AI visibility tracker: mentions, position, share of voice, citations and sentiment on 6 engines, with ranked recommendations, an AI readiness site audit and unlimited brands on every plan.
- Starting price
- $19/mo (Lite)
- Prompts at entry plan
- 20
- Engines covered
- 6: up to 4 per prompt on Lite, all 6 on Pro and Enterprise
What it does well
- 6 engines (ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Microsoft Copilot) with no per-engine add-ons
- Published self-serve pricing: $19 / $49 / $99 a month for 20, 50 and 120 daily prompts
- Unlimited brands and competitors on every plan, with prompt slots pooled across the workspace
- Ranked recommendations and an on-demand AI readiness audit of your domain
- Prompt Ideas in the Add prompt dialog: up to 10 buyer questions from real Google keywords, each with its monthly search volume
- Read-only report links that open without a login, valid for 7, 30 or 90 days
Where it falls short
- No public API or MCP server
- No alerts or notifications: you check the dashboard
- No white-label reports and no team invites yet
- No Claude, Grok, DeepSeek or Meta AI tracking
- Daily checks only, and no free plan (7-day trial, card required)
- No GA4, Search Console, Shopify or Looker Studio connections
2. Profound
VerifiedBest for: Enterprise brands that need prompt volumes, crawler analytics, Claude coverage, SSO and an API
The enterprise platform of the category: nine answer engines, prompt volume estimates, AI crawler analytics, ChatGPT Shopping tracking and content agents, sold through sales.
- Starting price
- Custom quote (Enterprise); free trial
- Prompts at entry plan
- Custom on Enterprise; the trial runs 50 prompts daily for 7 days
- Engines covered
- 9 on Enterprise, 3 on the trial
Pick Profound if
- You need Claude, DeepSeek or Exa Search coverage
- You want prompt volume estimates from real AI conversation data
- You need server-side AI crawler analytics, ChatGPT Shopping tracking or content agents
- Procurement requires SSO/SAML, API access and dedicated support
Pick AnswerTrack instead if
- You want a self-serve plan with a published price instead of a sales cycle
- Your budget is $99 a month or less and you still want six engines checked daily
- You track several brands or client brands and want them unlimited on one plan
- You want ranked recommendations and a site audit without buying an enterprise platform
3. Semrush
VerifiedBest for: Teams already in Semrush who want AI visibility, prompt research and SEO tools in one login
Semrush's AI Visibility Toolkit adds AI search to the Semrush suite: an AI Visibility Score, prompt research from its prompt database, competitor gaps and daily prompt tracking, priced per domain.
- Starting price
- $99/mo per domain
- Prompts at entry plan
- 25
- Engines covered
- 5: ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity
Pick Semrush if
- You already pay for Semrush and want AI visibility in the same login
- You want prompt research with volume and intent to choose what to track
- You want benchmark data for any domain on day one, from a prompt database
- You want a free, no-signup visibility check before buying
Pick AnswerTrack instead if
- You track several brands or clients and do not want to pay $99 per extra domain
- You want 50 daily prompts on all 6 engines for $49
- You need Microsoft Copilot without an enterprise contract
- You want a focused AI visibility tracker rather than a full SEO suite
4. Ahrefs Brand Radar
VerifiedBest for: Ahrefs users who want instant, search-volume-weighted AI visibility for any brand
Ahrefs' AI visibility product: an AI Visibility Index of prompts modeled from Ahrefs' keyword database that shows any brand's visibility with no setup, plus custom prompts billed per check.
- Starting price
- Custom prompts from $50/mo (2,500 checks); AI Visibility Index from $199/mo per platform
- Prompts at entry plan
- Check-based: 2,500 checks, e.g. 80 prompts daily on 1 platform
- Engines covered
- 6 in the index (AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot); custom prompts add Claude
Pick Ahrefs Brand Radar if
- You want any brand's AI visibility today from a pre-built index, with no setup
- You want metrics weighted by real search volume, plus YouTube, TikTok and Reddit visibility
- You need Claude in your custom prompts
- You already pay for Ahrefs and want AI visibility next to your SEO data
Pick AnswerTrack instead if
- You want 50 prompts checked daily on all 6 engines (about 9,000 checks a month) for $49
- You would rather pay a fixed price than budget checks and overage
- You want sentiment and ranked recommendations built into the tracker
- You want a focused AI visibility tool rather than an SEO suite
5. Scrunch
VerifiedBest for: Brands that want AI bot traffic, personas and agent-facing pages next to monitoring
An AI search platform for brands and agencies: monitoring with personas and funnel stages, AI bot traffic, site audits and, on Enterprise, agent-facing pages (AXP), an API and SSO.
- Starting price
- $250/mo (Core)
- Prompts at entry plan
- 125 (5,000 responses a month)
- Engines covered
- 4 on Core (ChatGPT, Perplexity, Google AI Overviews, Copilot); 9 on Enterprise
Pick Scrunch if
- You want agent-facing pages for AI crawlers (AXP) and AI bot traffic analytics
- You segment prompts by persona and funnel stage, or want topic-level AI search volume estimates
- You need Claude, Grok or Meta AI, an API, MCP, Looker Studio or SAML SSO on Enterprise
- You need five seats on the entry plan, or an agency partner program
Pick AnswerTrack instead if
- You want Gemini and Google AI Mode without an enterprise contract (Scrunch Core covers four LLMs)
- You want every prompt checked daily, not every 72 hours after the first two weeks
- Your budget is $99 a month or less, or you want a $19 way in
- You track several brands or many competitors and want them unlimited on one plan
6. Peec AI
VerifiedBest for: Marketing teams that want deep analytics, several countries and unlimited team users
An analytics-heavy AI search visibility platform with AI Shopping, brand perception and crawl insights, multi-project and multi-country plans and unlimited team users.
- Starting price
- $95/mo (Starter)
- Prompts at entry plan
- 50
- Engines covered
- 3 models of your choice per brand plan; more as paid add-ons, up to 13 on Enterprise
Pick Peec AI if
- You want Peec's analytics depth: AI Shopping, brand perception, ads library
- You need multi-project structure, Looker Studio on Advanced or an API on Enterprise
- You need Naver AI, or Claude, Grok and DeepSeek on Enterprise
- You're an agency buying Peec's agency bundles, or need unlimited team users
Pick AnswerTrack instead if
- You want about 50 prompts for $49 instead of $95 and up
- You want more than three engines without paying for model add-ons
- You like a simple three-plan ladder with recommendations and a site audit included
- You track several brands and want them unlimited on one plan
7. OtterlyAI
VerifiedBest for: Teams that want GEO URL audits at volume, Looker Studio reports or API and MCP access
A daily AI search monitoring tool with GEO URL audits, ChatGPT Ads tracking, Agent Analytics, an API, MCP and a Looker Studio connector.
- Starting price
- $29/mo (Lite)
- Prompts at entry plan
- 15
- Engines covered
- 4 base (ChatGPT, Google AI Overviews, Perplexity, Copilot); AI Mode, Gemini and Claude are paid add-ons
Pick OtterlyAI if
- You need GEO URL audits at high monthly volume
- You need ChatGPT Ads tracking, Agent Analytics or Looker Studio
- You need API or MCP access, or Claude coverage
- You want unlimited team members and an agency partner program
Pick AnswerTrack instead if
- You want 50 daily prompts for $49 instead of a $189 mid tier
- You want Google AI Mode and Gemini in the plan, not as add-ons
- You prefer paying for prompt slots, with unlimited brands and competitors
- You want a domain AI readiness audit and ranked recommendations without buying a separate audit product
8. Rankscale
VerifiedBest for: Hourly or weekly cadence, the widest engine list and agencies that want white-label dashboards
Credit-based AI search monitoring across a wide engine list, at any cadence from hourly to monthly, with page audits, a REST API and white-label dashboards on higher plans.
- Starting price
- $17/mo billed yearly (Essentials, credits bought separately); Pro $99/mo
- Prompts at entry plan
- Credit-based: Pro's 1,200 credits cover about 40 daily prompts on 4 engines
- Engines covered
- Broad catalog incl. Claude, DeepSeek, Grok and Mistral; credit cost varies by engine
Pick Rankscale if
- You need hourly or weekly monitoring, or credit rollover
- You need shopping cards, ad analytics or a large engine list including Claude and DeepSeek
- You need page audits at volume, prompt research, a REST API or MCP
- You're an agency that wants white-label dashboards and unlimited team seats
Pick AnswerTrack instead if
- You want a fixed daily tracker without managing credit burn
- You want six engines without a credit calculator
- You want unlimited brands for $99 a month or less instead of paying per dashboard
- You want recommendations and a site audit included in every plan
9. AthenaHQ
VerifiedBest for: Teams that want GA4, Shopify and CMS publishing next to their visibility data
A credit-based GEO platform with wide engine coverage, an Action Center, the Ask Athena copilot, GA4 and Shopify integrations and CMS publishing.
- Starting price
- Free (300 credits); paid from $295/mo (Starter)
- Prompts at entry plan
- Credit-based: 3,600 credits on Starter, 1 credit per AI response
- Engines covered
- 5 on the free plan, 11 on Starter
Pick AthenaHQ if
- You need Claude, Grok, DeepSeek, Meta AI or Mistral
- You want GA4, Search Console and Shopify data next to visibility
- You want a chat copilot, CMS publishing and Looker Studio dashboards
- You want to start on a free plan with a small credit allowance
Pick AnswerTrack instead if
- You want daily tracking for $19 to $99 a month instead of a $295 starting paid plan
- You would rather not forecast credit burn or buy top-ups
- Six engines, including Google AI Mode, cover the answers your buyers see
- You manage many brands and want them unlimited on one plan
10. Goodie
VerifiedBest for: Brands that want the tool to write and optimize content, not just measure
An AEO platform that pairs daily AI visibility monitoring with content, outreach and technical agents, agent analytics, MCP and strategist support, plus shopping assistants on upper plans.
- Starting price
- $295/mo (Core)
- Prompts at entry plan
- 110
- Engines covered
- 5 on Core (ChatGPT, AI Overview, Perplexity, AI Mode, Copilot); 8 on Pro; 12 on Enterprise
Pick Goodie if
- You want the tool to draft and optimize content, blogs and outreach for you
- You want strategist support, unlimited seats and MCP access on the entry plan
- You sell products and need visibility in shopping assistants like Amazon Alexa for Shopping
- You need Claude, Grok, Meta AI or DeepSeek, an API or SSO on Enterprise
Pick AnswerTrack instead if
- You want Gemini without paying $999 a month (Goodie Core covers five engines, Gemini starts on Pro)
- Your budget is $99 a month or less, or you want a $19 way in
- You track several brands and want them unlimited on one plan, not one brand per plan
- You want a tracker and will write and publish content yourself
How to choose an AI visibility tool
- 1
Match the engines to where your buyers ask
If your buyers start on Google, you need Google AI Overview and Google AI Mode, not only ChatGPT. Check whether each engine is in the base plan: Otterly sells AI Mode and Gemini as add-ons, and Peec's brand plans include three models of your choice.
- 2
Count prompts, not plans
Most tools price on prompts, where one prompt is one question in one market. Divide the monthly price by the prompts you will track daily on the engines you need. Credit-based tools such as Rankscale and AthenaHQ, and Ahrefs Brand Radar's check packages, meter every AI answer, so the bill depends on engines and cadence. Check the refresh rate too: Scrunch checks a new prompt daily for 14 days, then every 72 hours by default.
- 3
Decide what you need beyond tracking
URL audits at volume point to Otterly or Rankscale, prompt volumes and crawler analytics to Profound, AI bot traffic and agent-facing pages to Scrunch, GA4, Shopify and CMS publishing to AthenaHQ, and an existing SEO workflow to Semrush or Ahrefs Brand Radar. If you mainly need daily tracking with recommendations, a dedicated tracker costs less.
- 4
Count brands and seats
Agencies should check how brands are billed: AnswerTrack has unlimited brands on every plan, Semrush charges per extra domain, Peec caps projects by plan and Rankscale counts brand dashboards. If several people need their own login, Otterly, Peec and Rankscale list unlimited seats, while AnswerTrack has no team invites yet.
- 5
Trial it on your own prompts
Load the same buyer questions into the two tools on your shortlist and watch them for a week. AI answers change from run to run, so judge the trend across days rather than a single check.
Shortlisted two? Read the side-by-side pages: vs Profound, vs Semrush, vs Ahrefs Brand Radar, vs Scrunch, vs Peec AI, vs OtterlyAI, vs Rankscale, vs AthenaHQ, vs Goodie.
FAQ
What is an AI visibility tool?
An AI visibility tool, also called an LLM visibility tool or AI search visibility tracker, asks AI assistants and AI search features the questions your buyers ask, on a schedule, and records whether your brand is mentioned, where it appears in the answer, which competitors show up, which sources are cited and the tone. It is the AI search counterpart of a rank tracker.
What is the best AI visibility tool?
There is no single winner; it depends on budget and what you need beyond tracking. In short: AnswerTrack for daily tracking on 6 engines at a published price, across many brands or clients; Profound for enterprise brands that need prompt volumes, crawler analytics, Claude coverage, SSO and an API; Semrush for teams already in Semrush who want AI visibility, prompt research and SEO tools in one login; Ahrefs Brand Radar for ahrefs users who want instant, search-volume-weighted AI visibility for any brand; Scrunch for brands that want AI bot traffic, personas and agent-facing pages next to monitoring; Peec AI for marketing teams that want deep analytics, several countries and unlimited team users; OtterlyAI for teams that want GEO URL audits at volume, Looker Studio reports or API and MCP access; Rankscale for hourly or weekly cadence, the widest engine list and agencies that want white-label dashboards; AthenaHQ for teams that want GA4, Shopify and CMS publishing next to their visibility data; Goodie for brands that want the tool to write and optimize content, not just measure.
How much do AI visibility tools cost?
Entry prices from each vendor's public pricing page: AnswerTrack, $19/mo (Lite). Profound, Custom quote (Enterprise); free trial. Semrush, $99/mo per domain. Ahrefs Brand Radar, Custom prompts from $50/mo (2,500 checks); AI Visibility Index from $199/mo per platform. Scrunch, $250/mo (Core). Peec AI, $95/mo (Starter). OtterlyAI, $29/mo (Lite). Rankscale, $17/mo billed yearly (Essentials, credits bought separately); Pro $99/mo. AthenaHQ, Free (300 credits); paid from $295/mo (Starter). Goodie, $295/mo (Core). Compare the price per tracked prompt and whether engines cost extra, not only the sticker price.
Which tools track Google AI Overviews and Google AI Mode?
AnswerTrack and the Semrush toolkit include both. Profound Enterprise and AthenaHQ Starter list both, while Profound's trial and AthenaHQ's free plan cover AI Overviews only. Peec offers both among the models you choose (three per brand plan). Otterly includes AI Overviews and sells AI Mode as an add-on. Ahrefs Brand Radar covers both, in its prompt index and in custom prompts. Scrunch Core covers AI Overviews, with AI Mode on Enterprise. Rankscale lists AI Mode and a GUI version of AI Overview, each answer spending credits.
Which AI visibility tools track Claude?
Profound Enterprise, AthenaHQ Starter, Scrunch Enterprise and Rankscale (at 2 credits per answer) list Claude, and Ahrefs Brand Radar supports it in custom prompts at 8 checks per update. Otterly sells it as a paid add-on and Peec includes it on Enterprise. Semrush names Claude only for its separate Enterprise AIO product, and AnswerTrack does not track Claude today.
Is there a free AI visibility tool?
AthenaHQ has a free Essential plan with 300 credits across five models, Semrush offers a free AI Search Visibility Checker with three checks a day and no signup, and Ahrefs has a free AI Visibility Checker. Profound and Otterly offer free trials, Scrunch offers 7 days of Core (card required) and Rankscale offers Pro free for 7 days. AnswerTrack has no free plan (its 7-day trial needs a card), but its free AI crawler checker and llms.txt generator show whether AI bots can read your site.
Track what AI says about you, every day.
Up to six engines. Prompt-based pricing from $19/mo. 7-day trial.
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