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Guides to AI search visibility

What GEO, AEO and AI visibility mean, how AI engines choose which brands to mention and cite, how to optimize for AI search step by step, and how to measure where you stand.

• Guide · GEOWhat is generative engine optimization (GEO)?Generative engine optimization (GEO) is the practice of making a brand more likely to be mentioned, recommended and cited in answers written by AI engines such as ChatGPT, Google AI Overview, Gemini and Perplexity. Where SEO competes for a ranked link, GEO competes for a place inside the generated answer itself.Read guide →
• Guide · AEOWhat is answer engine optimization (AEO)?Answer engine optimization (AEO) is the practice of structuring content so that answer engines, from Google's AI Overview and featured snippets to ChatGPT, Perplexity and voice assistants, can use it as the direct answer to a question and name your brand as the source. The goal is to be the answer, not just a link below it.Read guide →
• Guide · AI visibilityWhat is AI visibility?AI visibility is how often, and how favorably, AI engines mention your brand when people ask questions in your category. It is measured on a fixed set of prompts as the share of answers that name you, alongside share of voice against competitors, position in the answer, citations and sentiment.Read guide →
• Guide · AI search optimizationAI search optimization: a step-by-step guideAI search optimization, also called LLM SEO, is the work of getting your brand named and cited when people ask AI engines such as ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Microsoft Copilot for advice. In practice it is a loop: measure what the engines say today, remove anything that stops them reading your site, improve your own pages, earn a place on the sources they already cite, then measure again.Read guide →
• Guide · ChatGPT SEOChatGPT SEO: how to get your brand into ChatGPT answersChatGPT SEO is the work of getting your brand named, recommended and linked when people ask ChatGPT questions in your category. There is no position one to win: ChatGPT writes one answer, so the goal is to be in it, described accurately, and cited as a source, across the prompts your buyers actually ask.Read guide →
• Guide · Google AI OverviewsHow to rank in Google AI Overviews and AI ModeTo appear in Google AI Overviews and AI Mode, a page has to be indexed in Google Search and eligible to show with a snippet; Google says there are no additional requirements. Ranking in them is therefore classic SEO done well, plus pages that answer the question clearly enough to be picked as a supporting link, measured by checking the answers themselves.Read guide →
• Guide · Perplexity SEOPerplexity SEO: how to get cited in Perplexity answersPerplexity SEO is the work of getting your pages cited, and your brand recommended, when people ask Perplexity questions in your category. Perplexity searches the web for every question and shows the sources it used next to the answer, so the goal is to be one of those sources and to be described accurately in the text around them.Read guide →
• Guide · AI brand monitoringAI brand monitoring: how to track what AI says about your brandAI brand monitoring is checking, on a schedule, what AI assistants and AI search engines say about your brand: whether they mention you, how they describe you, which competitors they name instead, and which sources they cite. It is the AI-answer counterpart of social listening and rank tracking.Read guide →