Profound alternatives
Profound is the enterprise end of AI visibility tracking. Since mid-September 2026 it no longer lists self-serve brand plans, so teams that want a published price, or only need daily brand tracking, are shopping around. Here is the shortlist, with what each tool is actually good at.
Prices and plan details from each vendor's public pages · last verified . Re-check before purchasing decisions.
Why teams look for Profound alternatives
No self-serve brand plan
Profound removed its Starter ($99/mo) and Growth ($399/mo) brand plans in mid-September 2026. Brands now get a free trial, then a custom Enterprise quote through sales.
No published price
Enterprise pricing is quoted per customer. If you need a number for a budget line before talking to sales, a tool with list prices is easier to approve.
The trial is narrower than the product
The free trial runs 50 prompts daily for 7 days on three engines (ChatGPT, Gemini and Google AI Overviews), while Enterprise lists nine.
Built for enterprise scope
Prompt volume estimates, AI crawler analytics, ChatGPT Shopping, content agents and SSO are the core of the offer. Teams that mainly need daily mentions, share of voice and citations can get those from smaller tools.
The shortlist
1.AnswerTrack
$19/mo (Lite, 20 prompts)Best for: Small teams and agencies that want daily tracking on up to six engines at a published, self-serve price.
Engines: 6 (up to 4 per prompt on Lite, all 6 on Pro and Enterprise).
It includes ranked recommendations, an on-demand AI readiness audit of your domain, read-only report links you can share with clients (/r/ links that expire), and prompt Ideas that turn Google keywords with their monthly search volume into buyer questions.
AnswerTrack has no public API or MCP, no alerts, no white-label reports and no team invites today, and it does not track Claude.
2.Peec AI
$95/mo (Starter, 50 prompts)Best for: Marketing teams that want deep analytics (AI Shopping, brand perception) and unlimited users.
Engines: Choose 3 per brand plan; more as paid add-ons; Enterprise up to 13.
3.Semrush
$99/mo per domain (25 prompts)Best for: Existing Semrush users who want AI visibility and prompt research with volume in the same login.
Engines: 5 in the toolkit; Copilot and Claude only in Enterprise AIO.
4.Ahrefs Brand Radar
Custom prompts from $50/mo (2,500 checks); AI Visibility Index from $199/mo per platformBest for: Ahrefs users who want instant, search-volume-weighted AI visibility for any brand.
Engines: 6 in the index; custom prompts add Claude.
5.Scrunch
$250/mo (Core, 125 prompts)Best for: Brands that want AI bot traffic, personas and agent-facing pages (AXP) next to monitoring.
Engines: 4 on Core; 9 on Enterprise incl. Gemini, AI Mode, Claude, Grok and Meta AI.
6.AthenaHQ
Free (Essential, 300 credits); Starter $295/moBest for: Teams that want GA4, Search Console and Shopify data next to visibility, plus a chat copilot and CMS publishing.
Engines: 5 on the free plan, 11 on Starter incl. Claude, Grok and DeepSeek.
7.OtterlyAI
$29/mo (Lite, 15 prompts)Best for: Teams that want GEO URL audits at volume, Looker Studio, API or MCP and unlimited seats on a mid-tier plan.
Engines: 4 in base; Google AI Mode, Gemini and Claude are paid add-ons.
Side by side
Monthly USD list prices. Last verified .
| Tool | Starting price | Pricing model | Engines | Brands | API | Trial / free plan |
|---|---|---|---|---|---|---|
| Profoundfor reference | Custom quote (free trial, then sales-led Enterprise) | Custom Enterprise contract; agency plans priced per client workspace | 9 on Enterprise incl. Claude, DeepSeek and Exa Search; trial runs 3 | Scoped in the contract | API and SSO on Enterprise | Free trial: 50 prompts daily for 7 days on 3 engines |
| AnswerTrack | $19/mo (Lite, 20 prompts) | Prompt slots checked daily: $19 for 20, $49 for 50, $99 for 120 | 6 (up to 4 per prompt on Lite, all 6 on Pro and Enterprise) | Unlimited on every plan | No public API or MCP | 7 days on the plan you pick, card required |
| Peec AI | $95/mo (Starter, 50 prompts) | Prompt tiers: $95 for 50, $245 for 150, $495 for 350 | Choose 3 per brand plan; more as paid add-ons; Enterprise up to 13 | Projects capped at 1, 2 or 5 by plan | Enterprise only | Free trial (terms on their checkout) |
| Semrush | $99/mo per domain (25 prompts) | Per domain: $99 each, +50 prompts for $60, or Semrush One bundles | 5 in the toolkit; Copilot and Claude only in Enterprise AIO | 1 domain; each extra domain $99 | Not covered in our comparison | No toolkit trial per their help docs |
| Ahrefs Brand Radar | Custom prompts from $50/mo (2,500 checks); AI Visibility Index from $199/mo per platform | Checks for your own prompts ($50 / $100 / $250 packages plus overage) or a pre-built prompt index | 6 in the index; custom prompts add Claude | Index covers any brand, no domain cap | Ahrefs plans list API and MCP access; Brand Radar coverage not checked | No free trial per Ahrefs' pricing FAQ |
| Scrunch | $250/mo (Core, 125 prompts) | Core $250 for 125 prompts and 5,000 responses a month; Enterprise custom; Agency Core $500 | 4 on Core; 9 on Enterprise incl. Gemini, AI Mode, Claude, Grok and Meta AI | 1 brand workspace and 5 competitors on Core | API, MCP and Looker Studio on Enterprise | 7-day free trial of Core, card required |
| AthenaHQ | Free (Essential, 300 credits); Starter $295/mo | Credits: 1 credit = 1 AI response; Starter 3,600 a month | 5 on the free plan, 11 on Starter incl. Claude, Grok and DeepSeek | Per plan | Paid add-on on Starter | Free Essential plan |
| OtterlyAI | $29/mo (Lite, 15 prompts) | Prompt tiers: $29 for 15, $189 for 100, $489 for 400; engine add-ons extra | 4 in base; Google AI Mode, Gemini and Claude are paid add-ons | Unlimited brand reports; Lite has 1 workspace | API and MCP from Standard ($189) | Free trial, no card (per their help center) |
When to stay with Profound
- You need Claude, DeepSeek or Exa Search tracked alongside the main engines
- Prompt volume estimates from consumer panel data drive what you track
- You rely on server-side AI crawler analytics, ChatGPT Shopping tracking or content agents
- Procurement requires SSO/SAML, API access and a dedicated contract
For a plan-by-plan breakdown, see AnswerTrack vs Profound.
How we compared
We read each vendor's public pricing page and compared list prices on monthly billing, what the entry plan includes, engines covered without add-ons and API availability. AnswerTrack figures come from our own billing configuration. We did not run the tools on the same prompts, so this compares what plans include, not answer quality.
- Profound: verified from Profound pricing
- Peec AI: verified from Peec AI pricing
- Semrush: verified from Semrush AI Visibility Toolkit pricing
- Ahrefs Brand Radar: verified from Ahrefs Brand Radar, Ahrefs pricing
- Scrunch: verified from Scrunch pricing, Scrunch FAQ: plan pricing, Scrunch FAQ: free trial, Scrunch FAQ: supported platforms, Scrunch FAQ: data collection and cadence, Scrunch FAQ: agency pricing, Scrunch FAQ: AI search volume
- AthenaHQ: verified from AthenaHQ pricing
- OtterlyAI: verified from OtterlyAI pricing, OtterlyAI help: plans and pricing
FAQ
What is the best Profound alternative?
It depends on why you are leaving. For self-serve daily tracking at a published price, AnswerTrack starts at $19/mo with six engines. For a deep analytics suite, Peec AI starts at $95/mo. If you already pay for Semrush, its AI Visibility Toolkit is $99/mo per domain, and Ahrefs Brand Radar shows any brand's AI visibility from a pre-built prompt index. For AI bot traffic and agent-facing pages, Scrunch Core is $250/mo. For GA4 and Shopify integrations, AthenaHQ Starter is $295/mo.
Is there a cheaper alternative to Profound?
Profound does not publish an Enterprise price, so a direct dollar comparison is not possible. Every alternative on this page lists its prices: AnswerTrack $19 (20 prompts), $49 (50 prompts), $99 (120 prompts), OtterlyAI from $29, Ahrefs Brand Radar custom prompts from $50 (index from $199 per platform), Peec AI from $95, Semrush from $99 per domain, Scrunch Core at $250 and AthenaHQ Starter at $295.
Does any alternative have prompt volume data like Profound?
Semrush's toolkit includes Prompt Research with volume and intent from its own prompt database, and Ahrefs Brand Radar weights its AI Visibility Index by the search volume behind each prompt. AnswerTrack's prompt Ideas show monthly Google search volume for the keyword each question was written from, which is search demand, not AI prompt volume. Scrunch's AI Search Trends is the closest match: it estimates prompt volume at the topic level from a third-party panel dataset (three topics on Core).
Which Profound alternative tracks Claude?
AthenaHQ Starter lists Claude among its eleven models, Scrunch includes it on Enterprise, Ahrefs Brand Radar supports it in custom prompts (8 checks per update), OtterlyAI sells Claude as a paid add-on and Peec AI lists it on Enterprise. AnswerTrack and the Semrush toolkit do not track Claude today.
Can I move my prompts from Profound to AnswerTrack?
Yes. Add your brand through the onboarding wizard, then paste your prompts into the Add prompt dialog in Several mode, one per line. History stays in Profound; AnswerTrack starts tracking from its first daily run.
Track what AI says about you, every day.
Up to six engines. Prompt-based pricing from $19/mo. 7-day trial.
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